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A native San Franciscan, Ethel has been in Retail Banking for over 33 years. But, her true passion has been in the Beauty Industry which she has been a serving member for over 30 years. She capped off 2016 as Director for Make Up & Hair for the Miss Asian Global & Miss Asian America Pageants.


Ethel with her Master is Business and Organizational Behavior in Management leverages her company “E The Look”, by focusing on providing education, inventing and introducing new products to fellow artists in the Beauty Industry as well as loyal clients.


Lately, Ethel has concentrated on what makes you beautiful, Eye Lashes. She hones her skills through continuance education and has attended several trade shows to stay abreast with the fast changing industry.



Tel: 415-816-1417   |

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