Bio

Ethel was born in the heart of San Francisco with a sharing attitude to go out and make a difference in everyone’s life.  Ethel is a licensed Cosmetologist, Makeup Artist and has a Doctorate in Education and has been in the beauty industry for over 25 years. She leverages her company, “E The Look” which focuses on providing education, inventing and introducing new products to the artists in the business and consumers. 

Ethel donates her time and expertise in supporting and strengthening the community with charity work such as ‘Look Good… Feel Better’ program that teaches women undergoing cancer treatment how to overcome appearance-related side effects, and feel more beautiful and confident.

E The Look’s mission is “Committed In Making You Look and Feel Beautiful”. Having participated as a model early on in life along with a fashion design degree provided the expertise for creating flawless makeup, hair designs with aspirations and ensembles the perfect outfit for photo shoots, fashion shows or just everyday.